We build your website, and maintain it for you too.

Easyopt is an end to end website design and maintenance service for Opticians, Optometrists, and medical practices. Think of it as a website-in-a-box, with support and maintenance included.

Easyopt. Pay-as-you-go digital awesomeness.

Easyopt is an innovative new way to own and run your Practice website. It’s an end to end service that includes everything you need to get an impressive online presence to promote your Practice online.

There’s no contract or upfront fee and you can cancel at any time. It’s the perfect solution for businesses that need a modern, effective online presence but don’t have the time or skills to do it for themselves. We take away the stress and complexity of website development and maintenance and put them in the hands of specialists.

There’s a range of plans available. Alternatively we can work with you to tailor a package to suit your particular need.

What’s included?

A monthly subscription covers everything you need:

  • Web development – We create a modern, mobile friendly website using a professionally developed layout, tailored for your Practice
  • Content management – We’ll do your updates, but you can do it too if you want to
  • SEO – Built to Google guidelines so search engines index your website effectively
  • Securely hosted – Hosted securely in our modern data centre
  • Monitored & managed – We’re watching 24/7 and apply all security software updates to keep you protected

It’s a more cost effective way to own a website. There’s no up front fee, no hosting to sort out, no complex software to install and learn, no shelling out for the web guy to update your site when you have news to share.

How does it work?

We start by building the framework of your website to get you online fast. The sooner we get you online, the sooner you appear in the Google search index. Speed is of the essence.

We then make incremental changes to continually refine your website. We do this because Google wants to see frequent updates to your website. (It demonstrates that the lights are on and somebody is at home.)

Here’s what we do:

  • Install the WordPress Content Management System which drives your website
  • Create a website structure to prepare a framework for content (images, text, forms etc)
  • Install a design theme to give an immediate professional look and feel to your site
  • Search engine optimise your site to make sure you’re indexed by all major search engines
  • Undertake rapid cycles of development to apply your branding and Practice content and imagery
  • Review content to make sure it is written appropriately for search engines
  • Test regularly for performance, Google compatibility, , structured data and mobile friendliness to keep you ranking well

Speed is of the essence. Its important to get you up and running as soon as possible so Google can to “learn” about your website. So we’re quick off the mark to get you started, and we iterate often to add content and perform tweaks.

What does the managed service include?

Once your Practice website is online we’ll keep it in tip top condition.

This is what your subscription includes:

  • Hosting your website on the Internet
  • Email support to help you get the most from your Easyopt website
  • Content updates (or you can do them yourself, we’re not precious and we’re keen for you to learn!)
  • Performance monitoring to keep it fast and user friendly
  • We send you tips and advice on promoting your website (as we learn, you learn)
  • We make sure you’re website is safe and secure and apply software updates as required

What do I need?

You’ll need to own your own domain name (e.g., www.mywebsite.co.uk). If you don’t already own one don’t worry, we can explain how to get one – it’s a cheap and simple process.

All you need to do is have the domain and subscribe to Easyopt and we’ll do the rest. No more fussing about your website, we can do it all for you.

Isn’t that a better solution?