Read why the mobile version of your website is the one Google is looking at.
Google uses the mobile version of your site for indexing and ranking
Since July 2019 Google has used a mobile-first agent to evaluate your web pages. What it means is, when Google crawls your site it’s actually evaluating it as if a person was using a mobile device to view content.
The top three things to consider (in their words) are:
- Make it easy for customers
- Measure the effectiveness of your website by how easily mobile customers can complete common tasks
- Select a mobile design that’s consistent for all devices (e.g., responsive web design).
All are important, but here’s our take on the particular importance of mobile web design for opticians.
Make it easy for customers
More than 60% of searches are now on mobile devices. When a customer lands on your website, if they to think about what they’re doing, or figure out how to use your website you’ve already failed.
Your website needs to be intuitive so the user can access the information they need quickly. They shouldn’t even notice the design. Simple websites are simpler to find and use.
Measure the effectiveness of your website
Can the user understand what your website is about from reading the front page? How many clicks does it take to access the contact page? Can the user read the text, or has it shrunk so small they need to zoom around your site to read anything? Can they navigate your website effectively?
A good way to do this is to get your nan to have a look. Can they tell what your business is about, and can they navigate the site without you prompting?
Select a mobile design that’s consistent for all devices
Responsive design (the ability for your website layout to adapt automatically to different size device screens) affects your website ranking in Google.
If your website’s layout can’t adapt to smaller device screens then people will struggle to use it effectively on smaller devices. (For example, look at easyopt.uk on a laptop and then a smartphone. Same content, different layout).
Google can detect whether your site is responsive, and use it as a ranking signal on its index.
There’s an excellent article in the Google developer blog about the importance if mobile web design, or what you should know when building a mobile friendly website.
Why not talk to us about getting a nice new website for your Practice?