How Google actually indexes your website.

There are approximately 200 things that Google looks at to rank your website, or figure out how relevant your website is when responding to a search query. No one outside of Google knows or understands the algorithm that is applied to these signals, but a lot of people test and try to figure it out.

There are some basics we can apply to your website to improve how your website appears to Google (we do this by default for Easyopt customers), but this Graphic below (courtesy of Mindstorm) illustrates how the Google engine works.

Follow us on Twitter for free tips on optimising your website, or get in touch to see how Easyopt can improve your online presence.

SEO for Independent Practices

Google on why mobile design is important

There’s an excellent article in the Google developer blog about mobile design, or what you should know when building a mobile friendly website.

The top three reasons to consider (in their words) are:

  1. Make it easy for customers
  2. Measure the effectiveness of your website by how easily mobile customers can complete common tasks
  3. Select a mobile template, theme, or design that’s consistent for all devices (i.e., use responsive web design).

All are important, but here’s our take:

Make it easy for customers.
If your customer has to think about what they’re doing, or figure out how to use your website you’ve already failed. Your website needs to be intuitive so the user can access the information they need quickly.

Measure the effectiveness of your website by how easily mobile customers can complete common tasks.
Can the user understand what your website is about from reading the front page? How many clicks does it take to access the contact page? Can the user read the text, or has it shrunk so small they need to zoom around your site to read anything?

Select a mobile template, theme, or design that’s consistent for all devices (i.e., use responsive web design).
You’ll be pleased to know that all Easyopt websites are mobile ready, right out of the tin.

Why not talk to us about getting a nice new website for your Practice?

Google explain why mobile friendly design is important for your website

There’s an excellent article in the Google developer blog about mobile design, or what you should know when building a mobile friendly website.

The top three reasons to consider (in their words) are:

  1. Make it easy for customers
  2. Measure the effectiveness of your website by how easily mobile customers can complete common tasks
  3. Select a mobile template, theme, or design that’s consistent for all devices (i.e., use responsive web design).

All are important, but here’s our take:

Make it easy for customers.
If your customer has to think about what they’re doing, or figure out how to use your website you’ve already failed. Your website needs to be intuitive so the user can access the information they need quickly.

Measure the effectiveness of your website by how easily mobile customers can complete common tasks.
Can the user understand what your website is about from reading the front page? How many clicks does it take to access the contact page? Can the user read the text, or has it shrunk so small they need to zoom around your site to read anything?

Select a mobile template, theme, or design that’s consistent for all devices (i.e., use responsive web design).
You’ll be pleased to know that all Easyopt websites are mobile ready, right out of the tin.

Why not talk to us about getting a nice new website for your Practice?