There are approximately 200 things that Google looks at to rank your website, or figure out how relevant your website is when responding to a search query. No one outside of Google knows or understands the algorithm that is applied to these signals, but a lot of people test and try to figure it out.
There are some basics we can apply to your website to improve how your website appears to Google (we do this by default for Easyopt customers), but this Graphic below (courtesy of Mindstorm) illustrates how the Google engine works.
As far as Opticians web design goes, we like to keep things simple. We allow our customers to see and feel what their website will look like before they buy it. It makes sense that you want to know exactly what you’re getting for your money.
We don’t build websites from scratch; we use a proven technology called WordPress to power your website. WordPress is open source software trusted by millions of people worldwide. It’s free to use and has a vibrant community of millions supporting it. It’s hosted in the cloud so you have no software to install and maintain (we do all that for you).
We customise templates, (called ‘themes’), to match your corporate colour palette, logos and branding. The benefit of using standard templates is that they’re less complex and well supported. We use this approach to minimise risk to your website.
Anyway, here’s one we’re working on at the moment: